Beauty Block Party with Trade Secrets x Beckerman Blog – Yorkville Village

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Special BLOG Post Guest Contributor: Josephine (aka MoVernie SPY)

On Thursday, August 10th, Yorkville Village was transformed into a stylish hotspot filled with beauty, fashion, food and beautiful people from all walks of life. They were all present to show their support, celebrating the 11th year of Trade Secrets’ Annual Give and Take initiative.

Trades Secrets’ Give and Take is a campaign whereby you bring in a hair appliance which is donated to women and youth shelters and for doing so you get 50% off towards your next hair appliance at Trade Secrets. This was held as a block party and I was honored to donate my gently used appliance to a shelter. FYI – I was once in a shelter in my teenage years for a few weeks so I could related how appreciative and how precious these appliances to people who are in need.

This Trade Secrets’ Give and Take campaign provided a full on out make over to attendees which included hair, makeup, nails services provided by stylists, including the infamous Peter Papapetrou, a style expert on the Marilyn Dennis show. I had a great time getting my hair done by Eduardo Mella, key stylist for the new season of The Bachelor. It was a fantastic party and I had fun glamming out for a good cause


The main excitement of the event was the Beckerman Twins, Cailli and Sam, who touched on their childhood memories such as begging their mom for crimpers when they were kids as Trade Secrets had all the cool products that they need to pamper up. Also tremendous thanks to STK providing drinks and appetizers.


Special thank you to @CEventSociety and @TradeSecretsCA for having me.

Follow hashtag #TSGiveAndTake for more upcoming product news and lovely photos on social media.

Until next time…..and MoVernie SPY is signing off!

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