BMW Luxury Excellence Pavilion Toronto – X7 iPerformance from October 16 – 29, 2017



Peeps! If you like cars and especially concept cars, and you happen to be in Toronto, Canada? This event is for you! The BMW Luxury Excellence Pavilion Toronto is a stunning architectural space that is located at 333 Bay Street, Arnell Plaza. Basically, it’s located in the open space, at the ground level, right across the Scotia Plaza Building. BMW has decided to construct a temporary space to showcase its latest state-of-the-art Concept X7 iPerformance.

For the automobile enthusiast, you know BMW has a strong SUV X-Lineup, from X1; X3; X4; X5; X6 and they never have an X7 before, and I was told this X7 is a rare sight on display!

I got an opportunity to be one of the first to check out this pavilion. It’s a genius idea, there is nothing like it from what I know. They constructed this pavilion in less than a week, there are light fixtures, ceramic tiles, ventilation, bay windows, it’s like a model home! Only a handful of selected markets globally will get to check out the Concept X7 and I think it’s a great decision by the BMW management to have it in Toronto. Torontoians has a loyal groups of people who supports BMW products and Toronto is one of the strong markets for BMW sales. Having the pavilion located at the heart of the financial district (where top earning executives, bankers, lawyers, entrepreneurs work) is genius as those are the exact demographics BMW wants to target with its long list of luxury models to fit their customers’ desires and needs.

Outside the pavilion, there is a patio setup, if the weather is warmer, you can sit there and enjoy the sun. Once you enter the glass doors, you are greeted by the friendly staff. You simply register and letting them know how you here about this pavilion (the standard drill). Then, the knowledgeable staff will guide you for a walk-around and introduce you to the amazing technology being featured in this vehicle. You can stare the front, side, rare of this X7 iPerformance for as long as you want and the staff won’t bother you one bit.

Light snack such as beef fritters and lemon water are served. There are also displays showcasing the tools that are being used on the clay model that sculptured into the shape and form of this Concept X7.

This BMW Luxury Excellence Pavilion Toronto is definitely a neat concept and I am pretty sure other car companies are going to follow this concept very soon coz it’s a new way of introducing the new products to prospects and existing clients when the venue is so close to where these people work. They get to know about the products without the need to drive all the way to a dealership and bombard by traditional salesperson.

This BMW pavilion runs from October 16 to October 29, 2017. If you have free time to spare, especially lunch time and want to go for a joyride, be sure to talk to one of the friendly BMW staff to book a test drive appointment. They are a whole list of vehicles available for you to test drive (based on availability).

Here are the details:

333 Bay Street, Arnell Plaza
(located in the courtyard at the Bay Adelaide Centre)
Toronto, ON
M5H 2R2

Visit during public hours
Weekdays: 11:00 A.M. – 4:00 P.M.
Weekends: 9:00 A.M. – 4:00 P.M.


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