Jellybean Row – St. John’s, Newfoundland


During my press trip to St. John’s, Newfoundland, I happened to wander these beautiful colourful houses twice. Once in the evening and another time on a taxi tour in the afternoon. I have to say, both night & day gave me a different experience and perspective on these houses. These row of colourful houses are called “Jellybean Row“, and I could understand why they are being called jellybean coz jellybean colours are colourful as well.

I was told by the taxi driver who did the taxi tour for us that these houses are part of the heritage palette which means the house owners could not change/modify the exterior, they have to preserve the colours and the exterior look of the houses. In fact, I was told that these house owners have to coordinate the colour of each house so that every house has a different colour. They cannot have 2 houses in the same row to have the same colour. For example, if you want your house to be purple, then my house can’t be purple and instead, choose another colour. I wonder how who gets 1st dip to select the colour of their choice? Do they do something like a fantasy sports draft where it determines the order?

Anyhow, the Jellybean row definitely reminds me of the famous “Full-House” located in San Francisco, California. But for sure, Jellybean Row has more colours than the Full House area. Overall, Jellybean Row is photogenic and social media worthy. Personally, I enjoyed these colourful houses, it just added new life and energy to the city of St. John’s.

Jellybean Row
Address: Kimberly Row, St. John’s, Newfoundland and Labrador, Canada

Want to watch more of my adventures and experiences in St. John’s, Newfoundland? Follow my journey on Instagram (@RealMoVernie) and Twitter (@MoVernie).

In order for me to explore what St. John’s, Newfoundland has to offer, this press trip from the flights to accommodation were provided by Air Canada. However, my visit to the Jellybean Row and the opinions expressed in this post are entirely my own.


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