Lamborghini Urus Exclusive VIP Private Unveil Event – Toronto, Canada (Design Exchange Building)


Yesterday, me and my MoVernie crew members were delighted to attend the Lamborghini Exclusive VIP Private Event that was held at the Design Exchange Building, located at the heart of the downtown Toronto financial district.

The whole purpose of this special private event is to unveil the all-new 2018 Lamborghini Urus, a super SUV that is making its Canadian debut. I grew up loving Lamborghini and it was quite exciting to attend this special event and witnessed the debut of the Urus. This is truly an honour.

Hors d’oeuvre were being served throughout the entire evening. Italian beer (Peroni), Italian Prosecco, Italian red and white wine were also served. It was a jam packed evening filled with journalists, VIPs, Lambo owners and guests, it was definitely an amazing evening.

Lamborghini executives went on the stage and introduced to the crowd what this super SUV Urus means to the brand and to the future of Lamborghini.

MoVernie Fun Fact: Did you know that Urus isn’t the first SUV being built by Lamborghini? Back in 1990s, Lamborghini launched a military based SUV called the LM002, its target audience was people who lives in the desert or countries that requires these types of vehicles for oil exploration purposes.

Specs & Pricing INFO: (Courtesy from Lamborghini Media Release)

The Urus features a 4.0-liter V8 twin-turbo engine delivering 650 cv at 6,000 rpm. With 162.7 hp per liter, the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3.38 kg/hp. The Urus can accelerate from 0-100 km/h in 3.6 seconds. With a top speed of 305 km/h, it is the fastest SUV available.

Customers will begin taking delivery of the new Lamborghini Urus across Canada this summer at a suggested retail price of CAD $232,000 (taxes excluded).

After checking out the sleek exterior and sporty interior of the Urus, I am sure Lamborghini will have to expand its factory to keep up with the sales. I am confident that this super SUV will be in high demand since it’s a total package from the exterior good looks, state-of-the-art interior design and technology, and of course the amazing performance and acceleration that made Lamborghini a Lamborghini.

If you want to check out this 2018 Lamborghini Urus in person, be sure to check out the Canadian International Auto Show, happening from February 16th to 25th, 2018.

At the mean time, enjoy the photos and videos of my experience at the VIP event below.

Also check out the exterior look of the Lamborghini Urus here.

Want to check out the interior of the Lamborghini Urus? Click here.

Special thank you to Lamborghini for inviting us to this special VIP event.


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